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ITCHing for VCI-300 news?
ITCHing for VCI-300 news?
Posted by Gizmo on January 30, 2008 :

Serato ITCH vestax VCI-300

Out of all the digital controller madness that was spewed up at NAMM, Serato's ITCH based alliance with Numark and in particular Vestax garnered the most interest from the technology hungry masses. But detail has been painfully thin on the ground, but being the news hungry reporter that I am, I actually found out just a few more details for myself.

So despite looking like a regular MIDI controller, the VCI-300 is ITCH specific and will only be sold with ITCH bundled - despite what you may be reading on other news and retailer sites. Vestax are more than aware that people will want to use their own specific MIDI software but these won't be directly supported by Vestax - you do this at your own risk.

As for price - I've been told $700 retail. I expect that to be the street price as for that you get what is essentially a new controller with a large number of new and upgraded parts, a built in soundcard and the full ITCH software.

Vestax have been very aware that no matter how good the controller is, the software is the weak link in the audio chain and have spent a long time developing the relationship, hardware and software with Serato to get a slice of the stability that Serato is known for.

I guess time will tell just how good ITCH is, but I'd expect any and every manufacturer to want to get on board the ITCH gravy train.


NOTE: No further comments are being accepted.
24 comments to this story

{subject}
On January 30, 2008, pr0n farmer said this:
every itch needs a (serato) scratch ?!?! wacko.gif

{subject}
On January 30, 2008, Gyro (Canada) said this:
Well, now at least we know we can never trust djdeals.com when it comes to pricing announcements. It's a bit of dissapointment that Vestax will not support midi in general but I bet once I will try Itch I will not want to go backsmile.gif

{subject}
On January 30, 2008, Olaf said this:
so the VCI-300 *does* send out generic MIDI messages? but there isn't *official* support for any other software than ITCH..... is that correct?

Olaf

{subject}
On January 30, 2008, Gizmo said this:
quote:
"so the VCI-300 *does* send out generic MIDI messages? but there isn't *official* support for any other software than ITCH..... is that correct?
"

That does appear to be the case. If you want to buy a VCI-300 and create your own MIDI hacks, that's up to you. But Vestax will only support ITCH based issues, which in reality are probably going to be supported by Serato anyway.

{subject}
On January 30, 2008, Kirk said this:
On DJ Deals it says you can buy it with a Traktor software with it as an upgrade. What would this do to improve it?

{subject}
On January 30, 2008, Gyro (Canada) said this:
Traktor is real easy to midi setup. What is weird is that they offer it as a bundle?! But as Giz said it's BS...never trust djdeals

{subject}
On January 30, 2008, Gizmo said this:
quote:
"On DJ Deals it says you can buy it with a Traktor software with it as an upgrade. What would this do to improve it?"


You did read the story right? This bit in particular:

"the VCI-300 is ITCH specific and will only be sold with ITCH bundled - despite what you may be reading on other news and retailers"

It's not even clear if the VCI-300 will even work with other software. It's designed for ITCH and bundled with it. Vestax used the word "hacks" when talking about getting other software to work.

I know DJ Deals shows bundles with the VCI-300, that from what Vestax are telling me, that is quite wrong. If you look at the dropdown, it's exactly the same as the VCI-100.

{subject}
On January 30, 2008, Rob C said this:
My biggest concern is the apparent lack of effects (well and non-motorized platter). What's the point of ITCH if it's just iTunes with wave charts? I'm leaning towards the NS7 just because it looks like it has dedicated effect knobs on the deck. Also I think that's odd that Vestax wouldn't just say that it's MIDI so you can use any software, but we'll support and troubleshoot ITCH ONLY.

{subject}
On January 30, 2008, Gizmo said this:
quote:
"Also I think that's odd that Vestax wouldn't just say that it's MIDI so you can use any software, but we'll support and troubleshoot ITCH ONLY."

Could be something to do with the fact that Vestax and Serato have worked together on the VCI-300, optimising it to work with ITCH. It may well work with MIDI, but it's an ITCH controller. Having undoubtedly paid a hefty licence fee for ITCH, why would Vestax then go and undermine their new baby? In theory, ITCH should be much better than other MIDI software anyway, seeing as it talks directly to the hardware that has been specifically designed for it.

{subject}
On January 30, 2008, DaCaveDwella said this:
Looks like the Vestax rep that is talking to DjDeals.com is giving them false information. I've known that the vestax rep has givin false information to DjDeals.com in the past & has givin false information to "World of Stereo" San Francisco. (BTW-Never shop at World of Stereo in SF)They took $265 from me and won't give it back over a Vestax Product!


Vestax - Get rid of JO JACK!!!(Vestax Rep or Vestax Salesman of some type) He is not down for Scratch dj's anyways & talks down about hip hop dj's...he's in a world of house music...or Give him the right information to give to Vestax dealers. Get somebody who is down for VESTAX like the dj's who buy Vestax gear.

$700 seems fair as the VCI-100 is $499 & does not have a sound card or in/outs or the upgrades that the VCI-300 has...

{subject}
On January 30, 2008, Gizmo said this:
Is it just me or are people just not getting the ITCH idea?

Serato make the ITCH software and manufacturers make hardware especially for it. They aren't strictly MIDI controllers but are ITCH controllers. It's possibly that they might work with MIDI but they are out and out ITCH CONTROLLERS!

What's not to understand?

{subject}
On January 30, 2008, weaksauce said this:
I don't understand, does this fit in a Pioneer 909? I spoke to Joe Jackoff at World of DJ Deals on Haight but I couldn't hear him/her as the shop was pumping Tiesto (ayoooo) at 923db in order to test the new leopard-print Vestax stormtrooper subwoofer with checkerboard-finish vibrating rabbit attachment

{subject}
On January 30, 2008, wakka said this:
The VCI-300, just like its Numark counterpart, is made exclusively for use with Serato ITCH.

DJDeals has corrected their pricing; beforehand, they had simply transferred the pre-existing VCI-100 pricing options to their VCI-300 page, which seems to be the source of all this Traktor bundle confusion

{subject}
On January 31, 2008, JJJJ said this:
I heard that Itch uses MIDI, but it is very high resolution. The Vestax and Numark units put out high resolution MIDI that only Itch can understand.

{subject}
On January 31, 2008, Funky said this:
I also heard the MIDI resolution rumor which should make the platter and pitch control feel more responsive with ITCH. If that's true you should be able to use it as a MIDI controller with any program, just not at that high resolution. But I haven't had a chance to get my grubby mitts on one so only time will tell.

{subject}
On January 31, 2008, Konix said this:
From Steve West, head honcho at Serato...

quote:
"
The key to the ITCH design is that each product is developed in cooperation with Serato to ensure the tightest possible integration. It just so happens that MIDI is the underlying transport in the two products announced so far, so the hardware can be used with other MIDI software.

However one of our requirements is that the platters have a resolution close to that of Scratch LIVE control vinyl, which is far in excess of any off the shelf MIDI controllers. Existing software may need to be modified to accept the high resolution MIDI data from ITCH hardware."

{subject}
On January 31, 2008, Olaf said this:
i think you're all eating the ITCH hype-machine. MIDI = MIDI. "Talking directly to the hardware" is even more BS, everything that uses MIDI is talking directly to the hardware...
The only way that ITCH could improve on regular midi-control is if they have developed a different protocol, but then it cannot be called MIDI anymore.
So basically, if you read through all the marketing-blurb it's your regular controller that works with MIDI, but the software and hardware are designed at the same time so they are fitted at eachother better than when you would design a regular generic controller and paste on other software later on and hope everything works logically...

correct me if i'm wrong of course smile.gif

Olaf

{subject}
On January 31, 2008, MasterBlaster said this:
Giz, where did you get that pic from?

I haven't seen hi-res pics yet...

Did I miss anything?

{subject}
On January 31, 2008, Gizmo said this:
http://www.skratchworx.com/images/Vestax/vci300/vci300.jpg

It was in the NAMM VCI post.

{subject}
On January 31, 2008, Eulo said this:
"I heard that Itch uses MIDI, but it is very high resolution"

I never heard about different kinds of MIDI. Afaik is MIDI a standard, is this than a "unique serato MIDI" or what? Do they plan to revolutionize the MIDI world? Many rumours, many hypes but maybe only good marketing.

{subject}
On January 31, 2008, Funky said this:
MIDI resolution is measured in pulses per quarter note or PPQN. Old sequencers like Cakewalk pro allowed you to change the MIDI resolution. Common MIDI resolution today is around 960 PPQN.

Rotary encoders can benefit from a greater MIDI resolution.

http://www.sweetwater.com/expert-center/glossary/t--PPQN

Motorized rotary encoders (like spinning platters) can really benefit from from greater resolution, but are not included with the VCI-300. Vestax is supposed to have a prototype "B1" controller with a 7" motorized platter but is still in development. Ideally something like the B1 will only be able to be used with ITCH.

{subject}
On February 1, 2008, MasterBlaster said this:
Cheers Giz! Missed that.

Now I can finally read those buttons. smile.gif

{subject}
On February 1, 2008, RodrigoSM.br said this:
What is getting people confused is that ITCH is not a MIDI controlled software like what's out there now, it's somehing else. That's why controllers are "ITCH-specific"

{subject}
On February 9, 2008, Charles Akira Ono said this:
Thanks Gizmo,
You're always on top of things.

Big up to Phil and Peter too.
Thaks for coming out to the show.
All the best.

Charles Akira Ono
Vestax Corporation







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