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Dre cans for "pop music"
Dre cans for "pop music"
Posted by Gizmo on January 8, 2008 :

monster beats by Dr Dre headphones cans

If DJs were to buy products just by looks alone then these new headphones from Monster Cable and Dr Dre would probably clean up. But thankfully you guys are a little more discerning that being swayed by a brand name or celeb endorsement right? Oh you're not? Just as long as it has the right label and looks hella cool you're sold? Then these "Beats By Dr Dre" cans are for you.

The gushing PR:
Monster Teams Up with Dr. Dre and Interscope Chairman Jimmy Iovine to Design State-of-the-Art “Beats” Headphones Engineered to Accurately Reproduce the Best of Today’s Pop Music

Legendary Music Producer/Artist Dr. Dre’s First-Ever Foray Into Consumer Products

Las Vegas, NV, January 6, 2008
– Monster, well known for working with legendary musicians on countless productions recorded with Monster Cable and Monster Power products, is proud to announce the introduction of the first-ever product to be endorsed by legendary music producer and artist Dr. Dre. The new “Beats by Dr. Dre” high performance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.

When world-class producers like Dr. Dre record their music, they utilize large high performance studio loudspeakers and high-powered amplifiers to craft richly detailed musical soundscapes. Until now, however, consumers listening back to the music using conventional headphones have never had the opportunity to experience the full sonic palette of these recordings, with the full dynamic range, low bass, punch and clarity intended by the producers. To provide consumers with a brand new level of headphone audio performance, Dr. Dre, Jimmy Iovine, Chairman of Interscope Geffen A&M Records, and Monster, three of the most powerful forces in music and technology, teamed up to create “Beats by Dr. Dre.” Monster’s innovative sound and design engineers implemented the team’s vision.

Engineered to Meet the Demanding Sonic Requirements of Today’s Music
In order to re-create the rich, full sonic experience of today’s best recordings, “Beats” powered isolation headphones utilize technologies never before used in headphones, including a newly developed driver technology. The result is unequalled performance, with remarkably natural sound, incredible transient response and rich, deep bass – a Dr. Dre trademark. In development for two years, “Beats by Dr. Dre” are tuned personally by Dr. Dre and The Head Monster himself.

“When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the shit! And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.”

“Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects,” said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “’Beats by Dr. Dre’ is yet another example of Interscope’s commitment to working together with its artists in developing new avenues to experience music.”

Noel Lee, Head Monster, noted: “Dr. Dre is widely-known as the most critical ear in music today. This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of ‘Beats.’ Listening to music with Beats headphones is a true ‘ear opening’ experience; users will enjoy not only their comfort and style, but their sonic performance that is unequalled in any other headphone.”

Unique Design
“Beats by Dr. Dre” have a unique and avant-garde new look and that will revolutionize the headphone world. Everything about the sleek Beats headphones, from their glossy extra-wide headband and hip carrying case to the high-impact attention-getting packaging reflects impeccable style. The wide adjustable headband, hinged ear cups and highquality Monster cable makes the Beats listening experience unmatched for comfort and function. A push-to-listen Mute button adds to the flexibility and convenience.

“Beats by Dr. Dre” headphones will come in a beautifully designed carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to 1/4- inch stereo cable adapter, as well as Monster’s iSonitalk, a microphone/headphone adapter for iPhones. Beats will be available in spring 2008 for a suggested retail price of $399.95.

The press release for these headphones sure does read like a PR dictionary, making best use of all the long words that mean "hella expensive but probably bloody good". And for $400, they'd better make me cry with pleasure.

For more info, check the Monster Cable site.

NOTE: No further comments are being accepted.
10 comments to this story

On January 8, 2008, weaksauce said this:

On January 8, 2008, DJ Quartz said this:
What's that saying... oh yeah

Don't knock it until you try it.

They are pricey, but if they can produce good power at low volumes that would be wicked.

Just had to take back a set of headphones I bought only three months ago because the right side died.

I wouldn't mind hearing a set of these.

On January 8, 2008, Mark said this:
All I can say is... I dunno man. Haha. Could be good.

On January 8, 2008, aRKei said this:
"Uniqe Design" lol

Are the monster cables any good or are they over-hyped. I use Neutrik and/or Hosa cables btw.

On January 8, 2008, Skunkweed said this:
i've pre-ordered 50 pairs

On January 8, 2008, KD said this:
When will the review be happending on sw_smilie.png

On January 8, 2008, Timmy Jimmy said this:
I'm very happy with my Ultrasone DJ1 Pro Headphones, thank you very little.

Dude, I would be so cool with the Dr. Dre headphones while rockin the Pacemaker.

On January 9, 2008, Dizzy said this:
Does it have a coiled cable?

On January 14, 2008, guess he's back on the chronic with the said this:
“Beats by Dr. Dre” translation "GayPhones by Dr. Dre"

On January 14, 2008, dr. dre?? said this:
this sounds SUPER SWEET but I'm gonna hold out for Snoop Dogg's headphones. bow wow wow yippy yo yippy best ear in the gotdam business.

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