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Look - other people make carts OK?
Look - other people make carts OK?
Posted by Gizmo on June 26, 2007 :

In a time before the domination of Shure 447s as the needle of choice for discerning DJs, there was the legendary Stanton 500 cart. And you know what? There still is the Stanton 500 cart as well as few others that we seem to have forgotten about over the years. Stanton will now be putting their revitalised needle range very firmly under your nose this year with an ad campaign designed to give you more choice than perhaps you thought you had.

The obligatory press release"
Stanton DJ Kicks off New Marketing Campaign for Re-Styled Cartridge Line
New campaign to focus on the company’s legacy as the leader in innovative and high quality cartridges for professional DJs
HOLLYWOOD, FL – June 26th, 2007
- Stanton DJ, a leading manufacturer of audio products for DJs, is proud to announce the kick-off of a new marketing campaign for the company’s world renowned line of cartridges, the industry standard since 1948.  The new marketing campaign will include a number of artist testimonials such as Roc Raida, Kool Herc, Johnny Juice, Annalyze, and other prominent turntablists, edgy advertisements, a focus on the company's history, and an interactive micro-website that is set to launch later this summer. 
The cartridge line was recently re-styled with the modern Stanton industrial design and features all of the company’s signature technology and qualities; such has high performance tracking for superior groove holding and leading sound quality.   Made locally in Riviera Beach, Florida, Stanton’s cartridges are specially crafted using jewelry-grade diamonds for extremely low cue burn, helping users avoid eating up their records. 
For more information about Stanton DJ and to see a complete product catalog, visit

NOTE: No further comments are being accepted.
16 comments to this story

On June 26, 2007, wakka said this:
saw these at Remix Hotel NYC promoting a scratch contest or something like that

all naked cartidges, ones not already installed onto a headshell, are all plastic. But the Stantons seemed like a "hey, I'm a McDonald's happy meal toy" kind of plastic. I remember a while ago, their 520SKs looked pretty sturdy with good skip resistance, I don't how this can be an "improvement" other than the sleeker look.

On June 26, 2007, DaCaveDwella said this:
Hopefully the 500's don't wear out your records like the ol school ones...I think that is the main reason most dj's switched to Shure & Ortofon. The Ol School 500's had too much record burn. I'm still excited to see what's the dealio with the new stanton needles.


On June 26, 2007, toooldschool said this:
I used to rock the original 500s. I just wish these new ones didn't look like toys. Actually, I think Stanton should discontinue all their toy-like equipment.

On June 27, 2007, Professorbx said this:
Actually the plastic used in the new Stantons for the tips is the same as before, and they use all metal for the coil enclosure. One HUGE thing to keep in mind as well is that the redesign is not just for looks-they widened the space around the cantilever so that there is less contact with the inside walls of the area inside the tip, meaning less skipping by a good amount. I have had a number of non-sponsored DJ's who I trust say that the new 680 is replacing their 447's due to both skip resistance and sound quality.

On June 27, 2007, BigBopper said this:
I find it interesting that some of the people named call me for needles smile.gif

Btw-these have been on the market for well over a year. Guess they're not selling.

On June 27, 2007, BCROGAN said this:
i had just bought the scratchmaster version 3 carts, I was really upset when i first got them. i thought the sound was terrible and they had zero skip resistance. turned out that my amp at my moms house sucked and they just needed to be broken in. I want an Om style cart but i didnt want ortofons price. These are turning out to be a pretty decent buy. they are starting to break in and show their skip resistance. Plus i had tested them against my M447 carts in sound quality and i have found them to be identical in quality and output. They are rated at only 6.5mv vs shure's i found the output to be the same and the scratchmaster v3 have that big boom bass that the shure's have. They are also 40 dollars cheaper. GIZMO when will you do a review on the stanton carts?

On June 27, 2007, SpAzZ said this:
I've been using the 680 for a few months now and after breaking it in, it's turned out to be a pretty good cart. My minor gripe is due to the design molding of the cart, I notice it tends to collect and hold dust more frequently than the M447.

On June 27, 2007, freshcuts said this:
these carts remind me of...

On June 28, 2007, ddf said this:
It is quite true that these carts have been around for a good 10 months or so. Why are they still using rendered images in their marketing campaigns?

On June 28, 2007, aRKei said this:
I started with the Stanton 500al or something like this. I really liked it. Since I switched to them M44-7 I never looked back. So if they would endorse me, I'd switch right away :P

On June 28, 2007, Johnny Juice said this:
I used to use the Pickering NP/AC (or is it NC/AP?) In any case, I used those from 1984 until about 1992. Competed in DMC's and NMS Battles with them and they were great, cheap, and easy to get in NY.

I miss those days.

On June 28, 2007, Alkivar said this:
no amount of face lift to the stanton carts will ever get me to use inferior crap on my wax.

On July 5, 2007, GM Ginsu D said this:
I was quite partial to the old ADC carts from that era Johnny Juice. Too bad they won't bring those bach eh?

On July 6, 2007, Johnny Juice said this:
I was at my Mom's house yesterday and I found my old, straight-arm Scott turntable with a "P-mount" Pickering cart on it. It is in great condition. This turntable hasn't been used in about 20 years but the cart is 100% good to go.

On July 20, 2007, Gswift said this:
Those Pickering NC/AP carts are dope...I still have mine..I thick they released those as well under the model# 400 v3 and as far as only endorsing because of sponsorship...remember Roc Raida won the worlds using 500 carts with the Pickering stylus... so he actually is/was a Stanton user..

On July 23, 2007, DJ WaRpEd said this:
Shure Whitelabels.....Nothing else even compares

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